When was the last time you were really excited about something upcoming? You can probably name a few times in the last few weeks. When was the last time one of your employees felt really excited about something upcoming? Unsure? Taking the emotional temperature of your employees is just as important as taking your own. In order to create a company culture that fosters excellence, you need to be able to support your employees when they need it most.

At Culture Works, we understand that leadership is one of the most important ways to foster great culture. Our fearless leader, Kristi Pastore, is one of the best examples of creating a community to drive success throughout our company. So, we’ve decided to give you a little insight into what inspires her and how she’s gotten to where she is, CEO of Culture Works. Here’s our CEO Spotlight with Kristi Pastore:

When you think about profitability and productivity there’s a “p” word you may have overlooked… purpose.   Consider your favorite brands. Why are you loyal to them? Take Airbnb for example, their mission is to “help create a world where you can belong anywhere and where people can live in a place, instead of just traveling to it.” They have lived this mission by implementing purpose-centered programs to donate to nonprofits that help people who have been affected by disasters, conflict, or critical illness.  As a host, you can choose to donate a portion of your profits, and as a company, Airbnb has donated over $20 million to help those in need of housing.