CULTURE WORKS – WE KEEP YOU TOGETHER WHEN SOCIAL DISTANCING KEEPS YOU APART!
CULTURE CONNECTIVITY FOR YOUR PURPOSE, PEOPLE AND PROCESSES.
CULTURE CONNECTIVITY FOR YOUR PURPOSE, PEOPLE AND PROCESSES.
When you think about profitability and productivity there’s a “p” word you may have overlooked… purpose.
Consider your favorite brands. Why are you loyal to them? Take Airbnb for example, their mission is to “help create a world where you can belong anywhere and where people can live in a place, instead of just traveling to it.” They have lived this mission by implementing purpose-centered programs to donate to nonprofits that help people who have been affected by disasters, conflict, or critical illness. As a host, you can choose to donate a portion of your profits, and as a company, Airbnb has donated over $20 million to help those in need of housing.
Airbnb is a perfect example of how you can live and act on your business’ purpose to create profitability. While focusing on the bottom line of your business is important, it is also essential to consider the purpose behind your business.
Consider these reasons to address the why – the purpose – behind your business::
Your brand’s purpose differentiates you among competitors: The consumer market is flooded with options. With a pool of competitors providing what are essentially the same services or products, how can you differentiate yourself?
When you put a focus on your purpose, you offer a unique selling proposition for your customers. When you focus on the impact your business can have on consumers, you build loyalty on a deeper level. Positive word-of-mouth from existing customers can be the best way to attract new customers and retain your existing loyal customers.
Employees work harder and are more productive when they feel they are participating in something that is for a higher good. Businesses that focus on their impact rather than their profit tend to have a better workplace culture. Happy employees will work harder for your company, as they feel as though they are contributing to a greater purpose.
Take our previous example of Airbnb: According to www.comparably.com, 100% of surveyed employees at the rental company are proud to be a part of Airbnb.
100%!
I’d wager that VRBO doesn’t have that level of engagement.
So how can you implement purpose-driven business goals? And how will they impact your bottom line?
Aligning your purpose with your organization’s business strategy is vital to your success. How can you transform your company and the world from the inside out? Contact us today to learn how you can transform your company’s culture to lead an organization that makes an impact.
Culture Operations Specialist
Practical steps you can take to make your company culture (and yourself) even better.
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© Culture Works 2021 – all rights reserved
site design by digitalstoryteller.io