Create a Positive Work Culture: Tips from HR Gurus

CULTURE WORKS – we align purpose to operationalize culture with your people.

CULTURE CONNECTIVITY FOR YOUR PURPOSE, PEOPLE AND PROCESSES.

Create a Positive Work Culture: Tips from HR Gurus

Hi! We’re your HR gurus, ready to help you push your company culture to the next level! Here are tips to improve your company culture, and get more positive!

A Scared Workforce is an Unproductive Workforce

At Culture Works, we believe that making employees feel comfortable should be at the forefront of any company intent with culture. If employees feel nervous to speak up, then the likelihood of honest conversations and growth is slim.

Learning and Development is Key.

Why Learning and Development?

Culture Works acknowledges that part of our impact is through purpose, people, and process. The process means that we align HR and operations to simplify internal processes. We drive results by implementing HR infrastructure upgrades which are the building blocks of aligned organizational culture and business goals.

Identify Your Purpose aka What is Your Why?

Consider when your business started. What were some of the main goals that you wanted to strive for? Oftentimes, there is a greater purpose than long-term financials.

The consumer market is flooded with options, so your brand’s purpose is important in differentiating you from competitors. Your purpose gives you a competitive edge. With a pool of competitors providing what are essentially the same services or products, how can you differentiate yourself?

When you put a focus on your purpose, you offer a unique selling proposition for your customers. When you focus on the impact your business can have on consumers, you build loyalty on a deeper level. Positive word-of-mouth from existing customers can be the best way to attract new customers and retain your existing loyal customers.

Additionally, employees work harder and are more productive when they feel they are participating in something that contributes to a higher good. Businesses that focus on their impact rather than their profit tend to have a better workplace culture. Happy employees will work harder for your company, as they feel as though they are contributing to a greater purpose.

Take our example of Airbnb: According to Comparably, 100% of surveyed employees at the rental company are proud to be a part of Airbnb.

100%!

I’d wager that VRBO doesn’t have that level of engagement.

Purpose and Profit

Understanding that purpose and profit can coexist is one ticket to creating a positive work culture. Many believe that it’s either one or the other, but the good news is that you can have both! This can begin with understanding your company’s mission statement, putting active effort into social responsibility, and leadership development.

So, how can you implement purpose-driven business goals? And how will they impact your bottom line?

Start with your core values. Don’t just name them, explain why you chose these specific values and what they mean to you and your business. By giving your organization identity and purpose you will attract customers and employees who align with those values.
Lead by example. What are your personal values? What is your purpose? If you want your employees and customers to align with your company’s purpose you have to show them how. What makes you feel alive? Share that with your HR team, show them how you try to live your purpose, so they can do the same. Don’t forget to participate in activities that support your purpose and invite your employees to participate as well.
It starts with hiring. When you are creating a team that aligns with your organization’s purpose you must ensure you are hiring people who care about making an impact. At Culture Works, we call this Value & role alignment.
Don’t stop at their skills and experience. Dive into what motivates your potential employees, look for volunteer experience, and chat with them about what drives them to get out of bed each day. Once you have found the right candidate, allow them to introduce themselves to the company sharing their personal goals and passions for making an impact.
Take action. Leading a purpose-centered organization does not stop at your statements or the words painted on the inside of your office. You must live and breathe your purpose, so it is reflected in everything your organization does.