This might sound like a lot of psychological jargon, but trust us, it matters.
If you were to ask yourself, what is my company’s purpose? Would you have a clear answer?
The statistics on this topic are frightening.
“¼ employees are either indifferent or don’t know much about their company’s mission.” – OfficeVibe.
This is a wake up call for most companies who claim to have implemented company culture in every act.
Alas, transitioning the remote company culture back into the office can be done. There might be some awkward meetings and conversations about what vaccine you got, swapping quarantine stories, the usual.
Here at Culture Works, we practice what we preach. We hire a person for who they are as a whole, not the list of accomplishments on their resume, and we encourage you to do the same.
What we’ve discovered is that when culture works, a company’s internal systems support a motivated workforce and overall success. The core of your company’s culture begins with the recruiting and hiring process.
Email and messaging apps are a great start to communicating. Integrating regular video conferences allows team members the space to nurture their relationships. Additionally, hold regular one on ones. Communicate consistently, maintain transparency, and gauge stress levels.
When you think about profitability and productivity there’s a “p” word you may have overlooked… purpose.
Consider your favorite brands. Why are you loyal to them? Take Airbnb for example, their mission is to “help create a world where you can belong anywhere and where people can live in a place, instead of just traveling to it.” They have lived this mission by implementing purpose-centered programs to donate to nonprofits that help people who have been affected by disasters, conflict, or critical illness. As a host, you can choose to donate a portion of your profits, and as a company, Airbnb has donated over $20 million to help those in need of housing.
Determining the purpose of your business is one of the most important things you can do. Your company’s purpose should inform the decisions you make to move your organization forward. Developing a purpose can be challenging, and acting on that purpose proves even more difficult. How can you turn your company’s purpose into strategy?