The importance of company culture is not always explicitly stated. Some believe that the importance of corporate culture can only be stated anecdotally. However, there is plenty of evidence in support of companies investing in bettering their culture. 

In a study performed by Harvard Business School Professor, John Kotter, he concluded that “organizations with rich, healthy cultures achieved net income growth of 756%, versus a mere one percent for those with less-defined cultures.” Watson Wyatt also performed research to develop the Human Capital Index and found that companies with superior scores of five key people practices had a 30% higher market value than other organizations.